Trade Desk $TTD & Walmart $WMT partnership continues!
Despite media claims that "Walmart may use other platforms," the two companies have maintained a full commitment.
In the previous agreement, TTD was the exclusive technology provider for Walmart's web ad purchases using shopper data.
Walmart has the option to access other platforms in the new era, but the parties intend to expand their partnership and innovation.
CEO Jeff Green: "Record spend in Q2 was driven by retail data."
#TTD #WMT #RetailMedia #AdTech
Despite media claims that "Walmart may use other platforms," the two companies have maintained a full commitment.
In the previous agreement, TTD was the exclusive technology provider for Walmart's web ad purchases using shopper data.
Walmart has the option to access other platforms in the new era, but the parties intend to expand their partnership and innovation.
CEO Jeff Green: "Record spend in Q2 was driven by retail data."
#TTD #WMT #RetailMedia #AdTech
🛒💻 Trade Desk $TTD & Walmart $WMT partnership continues!
Despite media claims that "Walmart may use other platforms," the two companies have maintained a full commitment.
In the previous agreement, TTD was the exclusive technology provider for Walmart's web ad purchases using shopper data.
Walmart has the option to access other platforms in the new era, but the parties intend to expand their partnership and innovation.
CEO Jeff Green: "Record spend in Q2 was driven by retail data."
#TTD #WMT #RetailMedia #AdTech
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